February - June 2024

Heineken are on a mission to redefine what it means to be a real hardcore football fan. Clichés are out and everybody is in… including this incredible cast of Champions League fans from all over the world.

From the Talarico sisters in Naples, who support their team through artisanal crafts, to Akinwunmi in Lagos, who founded Nigeria's first accessible community fan group, the world is full of passionate supporters who are breaking the mould and expressing their fandom in creatively inspiring ways.

These amazing true stories plus many more are the inspiration and the motivation behind this year’s campaign, and Heineken’s ambition to subvert expectations by celebrating the many new faces of modern football fandom. The campaign was brought to life through eight short-form documentaries and a digital hub affectionally named the ‘Real Hardcore Fan club.