FootballCo Group - Brand Safety Policy

FootballCo Media Limited ("we", "us" or "FootballCo") is a business division of the FootballCo Group, headquartered in the UK.  The FootballCo Group is a group of companies which own, operate (either for ourselves or on behalf of third-parties) or represent a number of free-to-use digital sports media properties, which are either websites or mobile applications.This policy is applicable across our brands and Group.

What is this policy?

FootballCo is committed to promoting a safe advertising space for all users and brands. Our brand safety policy builds upon the foundations laid by FootballCo. We aim to provide transparency on how brands appear around site content and to adhere to brand and category guidelines to minimise the risk of ad misplacement as set out below.  This policy informs the context in which we serve ads, and includes, but is not limited to:

• Blacklist Policy

• Hate Speech

• Offensive language

• Violence

• Illegal drugs

• Illegal downloads

• Adware/Malware

• Adult/Pornography

• Notice and Takedown

• Intellectual Property Complaints

Blacklist Policy

We will run our own sold campaigns across our network of brand safe premium sites in conjunction with campaigns delivered via leading Real Time Bidding providers from both the open and Private Marketplaces. For all direct campaigns we work from both white and, where applicable, black lists as specified by the buyer. FootballCo’s internal blacklist policy criteria (see below) and any blacklist or whitelist requested by the publisher will be processed into any 3rd party systems that we work with. Promptly following any reasonable request, we will remove advertising from any site in accordance with instructions from the publisher or their authorised agency in accordance with the Takedown Policy and Complaints procedures below.
 

Notice and takedown

This policy covers:

1. Advertisement - Takedown Policy

2. Intellectual Property Complaints
   (A) Defamation
   (B) Copyright Infringement
   (C) Trademark Infringement

1. Advertisement - Takedown Policy

In the event of an advertisement appearing on a website, Mobile App or Mobile site that the client deems inappropriate or unsuitable, upon receipt of appropriate notification as set forth herein, where we deem it appropriate, FootballCo will make every effort to take down the advertisement within 48 hours hours. 

Please email DL-AdOpsGlobal@footballco.com and provide sufficient detail such as Advertiser, Brand, Campaign, Click URL, Format, Screenshot and ideally HAR file or Charles log. 

2. Intellectual Property Complaints

As a responsible website publisher, we support the protection of your reputation and the protection of your intellectual property rights. We operate a notice and takedown procedure regarding such material. In furtherance of this policy, we have established the procedures below to report any items that you believe defame you or constitute copyright or trademark infringement.

Upon receipt of appropriate notification as set forth herein, where we deem it appropriate, we will take down or disable access to the material that is claimed to be infringing. Please be aware that providing false or misleading information in the notification of claim may result in civil and/or criminal liability.

2(A). Notice and Procedure for Making Claims of Defamation

NOTE: THE FOLLOWING INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING US THAT YOU BELIEVE YOU HAVE BEEN DEFAMED BY CONTENT ON THIS WEBSITE. ALL OTHER INQUIRIES WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS.

If you believe that any content on this website contains statements that are defamatory to you, please contact us at editors@footballco.com. 

If you believe that you have been defamed, your written notification must include the following: your contact information including your name, email address, and occupation if applicable;

Identification of the content and the location of the content on this website and/or our affiliated website (where possible, cut and paste in your written notification all content that you believe is defamatory) that you believe is defamatory to you and state why you believe it is defamatory;

A statement as to why the defamatory content is untrue and the extent that it is damaging to you;

A good faith statement, submitted under the penalty of perjury, that the information provided by you in the notification is accurate and true.
 

2(B). Notice and Procedure for Making Claims of Copyright Infringement

NOTE: THE FOLLOWING INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING US THAT YOUR COPYRIGHTED MATERIAL MAY HAVE BEEN INFRINGED. ALL OTHER INQUIRIES WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS.

If you believe that your copyright has been infringed on this website, please contact us at: editors@footballco.com

To be effective, the notification must include the following:

A physical or electronic signature of a person authorised to act on behalf of the owner of an exclusive right that is allegedly infringed;

Identification of the copyrighted work claimed to have been infringed, or if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;

Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;

Information reasonably sufficient to permit us to contact you, such as your name, email address which you may be contacted; and occupation (if applicable).

A statement that you have a good faith belief that use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law;

A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.

2(C). Notice and Procedure for Making Claims of Trademark Infringement

NOTE: THE FOLLOWING INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING US THAT YOUR TRADEMARK MAY HAVE BEEN INFRINGED. ALL OTHER INQUIRIES WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS.

If you believe that any content on this website has infringed your trademark, please contact us at editors@footballco.com. 

If you believe that your trademark has been infringed, your written notification must include the following:

Identification of the trademark or trademarks claimed to have been infringed, including the trademark registration number if applicable;

Identification of all the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;

Information reasonably sufficient to permit us to contact you, such as your name, email address at which you may be contacted and (if applicable) your occupation. 

A statement that you have a good faith belief that use of the material in the manner complained of is not authorised by the trademark owner, its agent, or the law; and

A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorised to act on behalf of the owner of the trademark that is allegedly infringed.

This policy has been drawn up in the English language. In case of discrepancies between the English text version of this Agreement and any translation, the English version shall prevail.