All Roads Lead to Thursday

2023 - 2024

For many fans across Europe, Thursday is the most important night of the week. It’s the evening when UEFA Europa & Conference league matches are played, when passionate clubs across the continent clash under stadium lights. As a sponsor of both tournaments, Enterprise were looking to create standout content that showed how vehicles are an integral part of fan’s matchweek prep.

Now in its second season, All Roads Lead To Thursday is a celebration of fans, their stories and their journeys across Europe. Cesc Fabregas fronts this year’s campaign that was shot by Subliminal Films and takes the audience on a tour of cities such as Istanbul, Cape Town, Marseille and many more.