November 2022

It wasn’t too long ago that football fans found themselves unable to attend matches and had to settle for supporting their club and country from the comfort of their homes. Fast forward to 2022 and as the whole world gets ready to descend on the Middle East, Dubai wanted to show football fans that it has everything they need and more for a celebration four years in the making. So, with the help of the Ballon d’Or winning Benzema we created a celebration as iconic as the destination itself and took to TikTok to spread the word of the #BENZAYALA.

This global campaign ran across TV, digital and OOH.