Detroit City FC

The story behind the club created to drive social change and how that effects its work with brands

Detroit City FC were founded from a community beer league and have been driving social change in the city ever since.

We speak to the club's co-founder and CEO, Sean Mann, about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners.

We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is or isn't trickling down to the USL. We also look ahead to World Cup 2026.