GMR FC

World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing.

Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Superbowl with the NFL can be applied to the biggest sporting tournament in the world.

We also looked to the future to predict what must be done to ensure World Cup 2026 has a legacy beyond Messi.