United Soccer League Launches Strategic Content Partnership with Footballco

The United Soccer League (USL) has launched a strategic content partnership with Footballco. The partnership will see Footballco designated as an “Official Content Partner of the USL.”

Through the partnership, Footballco and its affiliated brands will showcase the best of the USL utilizing existing fan and player-led video content formats, original creative, features and news. Footballco will be afforded unique access to USL events.

While GOAL and MUNDIAL will focus their coverage on the men’s divisions, INDIVISA will lend its lifestyle and community-led approach to women’s soccer content by extensively covering the forthcoming USL Super League and USL W League.

“The USL is the heartbeat of American soccer, and we are thrilled to partner with Footballco to help bring the story of our leagues and our clubs to new fans around the world,” said USL Chief Marketing Officer Greg Lalas. “Brands like GOAL, MUNDIAL, and INDIVISA are massively influential in the global soccer community, and as we look to extend our reach both domestically and internationally, we were excited about the opportunity Footballco presents. Likewise, we look forward to supporting Footballco’s strategic expansion in the U.S. This really is a match made in soccer heaven.” 

With the growth of soccer in the United States and the upcoming slate of major soccer events taking place in North America, Footballco has made expansion in the United States a strategic priority. Backed by investors including private equity firm TPG, the company has recently expanded its U.S.-based executive leadership, editorial staff, and sales operations. 

“The USL is among the most exciting soccer leagues in the United States. As we expand our U.S. footprint, we look forward to connecting at an entirely new level with the clubs, players and fans at the heart of the USL,” said Jason Wagenheim, Footballco’s CEO, North America. “Our reporting goes beyond just news and scores to cover the intersection of soccer and lifestyle, and there’s a huge opportunity to put the USL at the centre of that storytelling - something we know our audience craves.”