Fresher Football

HEINEKEN

May 2022

Ask the internet who has won the most Champions League titles and it’ll tell you that Paco Gento swiftly followed by Cristiano Ronaldo are the owners of this accolade. 

Ask eight-time winner Sarah Bouhaddi and you’ll get a different answer. The correct answer.

Working with Heineken we wanted to create a place where football statistics have no gender bias. Fresher Football is such a place, a takeover of our biggest platform for the UWCL that celebrates the most successful players in the game, regardless of their gender.