Juventus

The role of the Juventus Creator Lab, working with creators and the Lab's role in club's wider business

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media.

Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Juventus headquarters.

Both guests appeared on the podcast in 2023 when the project had just started and join us now to discuss what's happened since, the role lab in the club's broader business and media strategies and how Juventus see the future working with creators of various disciplines.