Wolves, LAFC & Mundial

The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

This show was recorded in December at Soccerex Americas, in Miami. Featuring Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL).

Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S.

The panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad.